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Zero-fluff guides and templates for high-performance B2B marketing teams
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How I Use This Framework to Align Teams, Drive Results, and Win Every Quarter
Discover how to unify your team's goals, eliminate internal friction, and execute flawlessly using the 12-Week Year framework in this...
Andres Marquina
Jul 114 min read
How to Build an Aligned Management System That Actually Supports Your Strategy
In fast-growing B2B companies, strategy often moves faster than the systems meant to support it. New leaders come in, priorities shift,...
Andres Marquina
Jun 203 min read
Top 10 Reasons Why Zero Waste Marketing Is the Future of Scalable B2B Growth
What Is Zero Waste Marketing? The Origin of the Concept Zero Waste Marketing borrows its philosophy from the environmental “zero waste”...
Andres Marquina
Jun 143 min read
How to Hire High-Performing Marketers — Proven Framework to Build a Winning Marketing Team
Hiring marketers can feel like a gamble — but it doesn’t have to be. When you’re scaling a B2B service business , the right marketer can...
Andres Marquina
Jun 135 min read
Learn How to Embed AI Into Your Marketing Systems to 10x Output — Without Adding Complexity
Let me share a secret that most marketing teams overlook: AI isn’t about adding tools — it’s about building better marketing systems. If...
Andres Marquina
Jun 135 min read
The 3S Framework: How to Build a High-Performing Marketing Team Without Adding Headcount
Ever feel like your marketing team is buzzing with activity , yet somehow the business needle isn’t moving? It’s not just you. Having...
Andres Marquina
Jun 133 min read
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